Washington, D.C. – On Tuesday, June 21, 2022, the Consumer Federation of America (CFA) and the Funeral Consumers Alliance (FCA) released the results of a new consumer survey on the public’s attitudes towards funeral price disclosure and other funeral services. CFA and FCA also presented new data on the extent to which funeral homes post prices online and the importance of those postings. This report is part of an on-going effort by the Funeral Consumers Alliance and Consumer Federation of America to address the lack of online funeral pricing and consumer information.
Read the full report here.
Key findings:
- Price disclosure practices of funeral homes don’t match consumer expectations and discourage price competition.
- Only 18 percent of 1,046 funeral homes in 35 cities post price lists online
- Few consumers are engaging in comparison price shopping for funeral services
- Consumers strongly support mandatory online price disclosures by funeral homes with websites.
In its May 2022 survey commissioned by CFA, Ipsos asked the 2,009 respondents the following question: “For many years, funeral homes have been required to maintain price lists of their services that are given to customers visiting the funeral homes. Do you think that those funeral homes with websites should also be required to post their price lists?” Three-quarters of respondents (75%) said that they favored this requirement while only three percent said they opposed it.